About Ipsos

Ipsos is a leading provider of market research and opinion polling throughout the United Kingdom and Europe. Since 1975, we have helped major corporations understand their customers through rigorous quantitative and qualitative research methodologies.

Our expertise spans:

• Consumer Research & Tracking Studies
• Political & Electoral Polling
• Advertising Effectiveness Testing
• Brand Health Monitoring
• Employee Opinion Surveys

Why Choose Ipsos?

With offices in London, Manchester, and Glasgow, we bring together research professionals with unmatched expertise in UK market dynamics. Our researchers use the latest CATI (Computer-Assisted Telephone Interviewing) systems and face-to-face methodologies to ensure accuracy.

Services

Online Survey Division

NEW! As the internet becomes an increasingly important medium, Ipsos has launched our online survey capability. We are now able to conduct web-based research studies for clients looking to reach internet users.

Our internet panels currently consist of over 15,000 UK-based respondents willing to participate in online questionnaires.

Under Construction

We are currently building our new Internet presence. The following sections will be available shortly:

• Industry Reports & Data
• Case Studies
• FAQ

Links of Interest

• Market Research Society - Professional standards body
• Office for National Statistics - UK government statistics
• ESOMAR International - European research association
• BBC News Online - Our polling regularly featured

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Last updated: March 1997 by John
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